The English Premier League outfit Chelsea has renewed its jersey sponsorship deal with the retro blue color scheme, which is set to be incorporated into their new season's kit.
This year's campaign will see the Blues donning their traditional red and white striped jerseys, but with a twist - they'll also be wearing a new retro blue strip. The decision to reintroduce the classic blue was made after consulting with fans and stakeholders within the club.
"Reintroducing the retro blue strip was a no-brainer," said Chelsea chairman Mike Ashley. "It's a symbol of our heritage and it brings back memories for many fans."
The change in colors is part of a wider rebranding effort that aims to refresh the club's image and appeal to younger audiences. The new look is expected to be visually striking and eye-catching, making it more appealing to a broader audience.
"We're excited to introduce this new look and we hope it resonates well with our fans," added Ashley. "We want to ensure that our players and staff feel comfortable in their uniforms and that they can perform at their best on the pitch."
The new retro blue kit is not only a visual representation of the team's history, but it also reflects the values and aspirations of the club. It's a nod to the past while also embracing the future.
Overall, the introduction of the retro blue kit is a significant move forward for Chelsea, one that will hopefully help the team to achieve greater success both on and off the field.