The Scottish Premiership has officially announced the new sponsor for the upcoming season, which is set to boost the prize money by 30%.
As part of the announcement, the league's governing body, the Scottish Professional Football League (SPFL), revealed that the new sponsor will be a major global brand with strong roots in Scotland.
The move comes as a significant boost for the Scottish Premiership and its clubs, who have been facing financial challenges due to the COVID-19 pandemic.
The new sponsor has agreed to invest heavily into the league and its clubs, with plans to introduce innovative marketing and sponsorship initiatives.
The Scottish Premiership is one of the most successful football leagues in Europe, attracting some of the best talent from across the continent.
With the addition of the new sponsor, the league is expected to attract even more fans and revenue, boosting the overall economic impact of the sport in Scotland.
Overall, the Scottish Premiership's decision to announce a new sponsor is a positive development for the league and its clubs, and sets the stage for a successful and prosperous future ahead.